Tue, 26 Jun 2007
After Blockbuster Video recently bestowed its blessing on Blu-ray movies for a national roll-out, things seemed to be going from bad to worse for the HD DVD format.
But now, like Will Ferrell’s Mustafa in Austin Powers, it appears that HD DVD is not actually dead – but possibly still in an incredible amount of pain.
A Microsoft rep has said that the HD DVD add-on on for the Xbox 360 is the biggest selling add-on for the console ever, shifting 155,000 units in the US alone. OK, it’s hardly going to worry the millions of Blu-ray enabled PS3s out there but it certainly puts paid to the endless Blu-ray hype that the format war is over. It should also be remembered that HD DVD is going better on this side of the pond than in the US – where most to the format war hype comes from.
While this is all good news for HD DVD, it’s not for anyone hoping that a there was going to be a quick resolution to this very annoying and costly format war.-Martin Lynch